What we think + News - IPNY

Dana Farber Cancer Institute-screening makes hugs

Leveraging Neuroscience Best Practices to Foster Inclusivity in Health Care Marketing

As published in Strategic Health Care Marketing, by Andy Semons and Donna T. Walthall

MM&M Awards 2024 Finalist

Dana-Farber Cancer Institute and Brigham and Women’s Hospital’s Campaign by IPNY Named Finalist in 2024 MM+M Awards

The Jay Chiat Awards Announce Healthcare Strategy 2024 Jurors, IPNY’s Andy Semons Is Invited

Apple's "1984" TV Spot_Being Original

Being Original

As published in adage.com

Dana Farber Cancer Institute-screening makes hugs

By Putting Principles of Neuropsychology Into Practice, Smart Marketers Can Overcome Longstanding Bias

As published in SHSMD Spectrum

Communicators Award Trophy

Communicator Awards Announces IPNY’S Dana-Farber Campaign, A Winner

The 30th Annual Communicator Awards Announces IPNY’S Dana-Farber Campaign, Momentum of Discovery, A Winner

Doctor and patient. No One Likes Healthcare Advertising. But They Could.

No One Likes Healthcare Advertising. But They Could.

As published in PM360

PM360. The Essential Resource for Pharma Marketers

How To Not Do Sonic Branding

As published in PM360 focus on marketing strategy 2024.

MM&M_ leaders-of-medical-marketing-agencies

More 2024 Predictions From Leaders of Medical Marketing Agencies

As published in MM&M

Overcoming Bias: Unlocking the Mind

Overcoming Bias: Unlocking the Mind

Written by: Andy Semons, Founder, Strategic Planning Partner, IPNY

Andy Semons

Andy Semons On Winning Health Care Marketing Strategies.

Using neuroscience to motivate people and overcome biases to diverse communities.

eHealthcare Leadership Awards 2022

eHealthcare Leadership Awards Honors IPNY with a Distinction Award for Regeneron Campaign

Xpectives. Health. AGENCY VANGUARD AWARDS

Xpectives. Health awards IPNY’s Andy Semons an Agency Vanguard Award

Awarded at a live event celebrating healthcare leaders.

Fierce Pharma TV

Fierce Pharma Marketing Awards Has Chosen The Finalists

IPNY and Regeneron Medical Affairs Insights & Value are recognized for their COVID campaign.

Hero behind the mask.

World Health Day: Meet Your Customers Where They Are

Q&A with Founding and Strategic Planning Partner at IPNY, Andy Semons, as published in AdForum.com

Bruce Lee, Founder, Partner, IPNY

How Did I Get Here?

IPNY’s Bruce Lee discusses his career in the creative field, as published in MM&M

Posted by Andy Semons

Campaigns that Prove Omnichannel Marketing Initiatives Produce Results

As published in MM&M

Sarah Bridges. Neuroscientist.

Delaying medical care? Why? Let's ask a neuropsychologist.

Video interview of Sarah Bridges by Andy Semons

Tom Steadman

Humanizing the Pitch Process: Tom Steadman, IPNY

Q&A with Managing Director Tom Steadman as published in AdForum.com

Digital media-magazines-adweek-trend

As Publishers Field Controversies, Advertisers Reevaluate Spending Opportunities

As published in adweek.com, by Sara Jerde

MM&M Chooses IPNY As Ones To Watch Agency

MM&M Chooses IPNY As Ones To Watch Agency

As published in MM&M

racism is a cancer we can cure

Transform Our Society

Covid19-nurse. #MyDanaFarberHero

We Are In This Together #MyDanaFarberHero

As published in MM&M

lls_city-of-hope_sandwich

Creative Combos That Work

An interview with IPNY Chief Creative Partner Bruce Lee as published in AdForum.com

Posted by Andy Semons

IPNY Is Named A Top Content Marketing Agency

As published in prweb.com

MM&M Awards

MM&M Awards Selected IPNY’s Andy Semons as a Juror

As published in MM&M

Protocol

Protocol, New Tech Site From Politico’s Publisher, Is Up and Running

As published in adweek.com, by Sara Jerde

Dana-Farber TV ad

It’s Not Your Usual Hospital Advertising Target Audience. So What is Dana-Farber Cancer Institute’s Ad Campaign Up To?

As published in strategichcmarketing.com, by Peter Hochstein

Bruce Lee, Founder, Partner, IPNY

NY Festivals Financial Advertising Executive Jury Announced

As published in nyfadvertising.com

Bustle Digital Group went live with the framework today with a new tech site called Input

Bustle Digital Group Has Been in the Business of Acquiring Publications. Now, It’s Creating Them

As published in adweek.com

researcher holding slide

Dana-Farber Selected New York’s IPNY New Healthcare Client for the Agency

omnichannel guy holding multiple devices

All Hail The Omnichannel Marketing Experience

Chart: Nearly Half of Users of Ad Blockers Will Avoid Websites that Target Them With Ads

Nearly Half of Users of Ad Blockers Will Avoid Websites that Target Them With Ads, Creating Challenges for Advertisers

As published in visualobjects.com

Man holding gay pride flag

We're Just People After All: Andy Semons, IPNY

AdForum.com recently interviewed Andy Semons, Founding and Strategic Planning Partner at IPNY, a brand-led digital and direct advertising agency

Subway Scene

The Center of Culture & Diversity: IPNY's Jill McClabb Shares Her Love for NYC

AdForum.com recently interviewed IPNY Founding Partner and Creative Director Jill McClabb

Open sign on table with flowers

Do Small Businesses Need to Advertise?

As published at Manifest

Adforum Article_The Day That Brings Us Together

The Day that Brings Us Together

As published in AdForum.com

Adage Article_Opinion: Want Stronger Creative? Find The Story In What You’re Selling

Want Stronger Creative? Find The Story In What You're Selling

As published in adage.com

Mediapost Article_First Amendment Museum Selects IPNY As AOR

First Amendment Museum Selects IPNY As AOR

As published in Mediapost.com, by Larissa Faw

ROI Chart_Spend_Donations

4 Ways to Persuade Trustees to Invest in Marketing

As published at Philanthropy.com, by Andy Semons and Will Hajjar

Adforum Article_The Road Map to Brilliance: IPNY’s Andy Semons on the Role of A Strategist

The Road Map to Brilliance: IPNY's Andy Semons on the Role of a Strategist

AdForum.com recently interviewed Andy Semons, Founding and Strategic Planning Partner at IPNY, a brand-led digital and direct advertising agency

Giving Tuesday_Feeling Good About Doing Good: Making Your Donations Count

Feeling Good About Doing Good: Making Your Donations Count

Adforum Article_The Business of Persuasion

The Business of Persuasion

AdForum.com recently interviewed IPNY Founding Partner and Creative Director Bruce Lee

Bruce Lee, copywriting, chief creative officer, advertising

A Copywriter Speaks For Himself

AdForum.com recently interviewed IPNY Founding Partner and Creative Director Bruce Lee

Posted by Jill McClabb

Perspectives: Women In Advertising 2018 – IPNY’s Jill McClabb Shares Her Views

AdForum.com recently interviewed IPNY Founding Partner and Creative Director Jill McClabb

Jay Chiat Awards Selected IPNY Partner For 2018 Jury

Jay Chiat Awards Selected IPNY Partner For 2018 Jury

Big Ideas

Great Big Creative Ideas

As published in PM360

PM360_Cultivating Big Ideas

Cultivating Big Ideas

As published in PM360

Adforum Article_What Women Need To Know About Success In Advertising

IPNY’s Jill Mcclabb Shares Her Views

AdForum.com recently interviewed IPNY Founding Partner and Creative Director Jill McClabb as part of the Women in Advertising series

The One Club for Creativity_No One Cares About Radio Anymore. It’s Perfect For You.

No One Cares About Radio Anymore. It’s Perfect For You.

As published at The One Club for Creativity, by Brett McKenzie

PM360_Making a Sensitive Conversation the Right Conversation—Marketing to Late-stage Patients

Making a Sensitive Conversation the Right Conversation—Marketing to Late-stage Patients

As published in PM360

A Great Marketer Can Do Anything

A Great Marketer Can Do Anything

City Of Hope_Personalized Marketing: Tracking City of Hope’s Impact, One Life at a Time

Personalized Marketing: Tracking City of Hope’s Impact, One Life at a Time

As published in Strategic Health Care Marketing

Now For Nonprofits: A Dynamic Program That Gets You Ready For End-Of-Year Giving

Now For Nonprofits: A Dynamic Program That Gets You Ready For End-Of-Year Giving

Forbes Article_How Financial-Services Brands Can Put Genius Back Into Their Advertising

How Financial-Services Brands Can Put Genius Back Into Their Advertising

As published in Forbes.com

Adweek Article_Keys to Cause Marketing for Brands and Nonprofits

Keys to Cause Marketing for Brands and Nonprofits

As published in adweek.com

How the Mad Men Lost the Plot

How the Mad Men Lost the Plot

Philanthropynewsdigest_Nonprofit Marketers: Ask These 4 Questions

Nonprofit Marketers: Ask These 4 Questions

As published in philanthropynewsdigest.org

Bruce Lee_2 Weeks In The Balkans

2 Weeks In The Balkans

Jill McClabb_Horse Shopping in Ireland

Horse Shopping in Ireland

Bruce Lee_Muhammad Ali_Putting Down the Gloves

Putting Down the Gloves

Posted by Bruce Lee

Bob Hoffman Skewers

Posted by Bruce Lee

Our Take On: The Demise of Brand-Building

Bruce Lee_Fast Company_How a Bent Penis Inspired Us

How a Bent Penis Inspired Us

As published in fastcompany.com written by David Zax

Message of Hope_Win More Donors with Hope, Not Fear

Win More Donors with Hope, Not Fear

As published in philanthropy.com

Woman on beach with dog

The Power of the Positive

As published in mhtmagazine.com

Cruz_Clinton_Trump_Sanders_Politics Is Branding

Politics Is Branding

L'Oreal UV Patch_Would You Wear This? From CES 2016

Would You Wear This? From CES 2016

Posted by Andy Semons

What Makes a Real Brand: A Bowie Fan

Posted by Andy Semons

Did Your Holiday Ads Move Your Brand?

Posted by Bruce Lee

What Happens When Everything Goes Right

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