When radio is your TV
Astoria Bank’s investment in radio may seem so 20th century, yet the campaign was popular with their New York City and Long Island audiences. In two years IPNY produced more than an hour of targeted, brand-building radio. Some was retail-focused and some synergized with targeted print to engage small business owners.
Results: These radio ads played a significant role in increasing leads from small businesses and reshaping the bank’s perception as a modern and technologically advanced institution.
Client Review: Clutch.co