IBM

There's something out there you
don't know about

IBM. There's something out there you don't know about

Web developers are notorious for being passionate, creative, albeit arrogant workaholics. So when IBM created an informative website exclusively for them, it was important to show an understanding of their world or the relationship would be transactional at best.

How do you talk to a control freak? By acknowledging that they hung the moon, of course. But also by kidding them mercilessly about their workaholism, the way a close friend would. That’s just what this print and digital campaign did.

Results: Site traffic soared.

IBM. Developer Works.
IBM. There's something out there you don't know about
IBM. Developer Works.
IBM. Developer Works.
IBM

There’s something out there you don’t know about