This is your city. Own it.
Hear the note of tough love in the tagline above? We think our fellow New Yorkers will respond accordingly. Because life in post-COVID New York City has taken a real hit. Since the pandemic there’s been a noticeable erosion of public behavioral standards and a sense of alienation that has made us act less considerately towards one another.
NYCourtesy is a public service campaign to motivate real change in New Yorkers: To inspire us to become responsible, attentive and caring with our fellow citizens by obeying local laws and using common courtesy.
Shaming and finger-pointing won’t turn this problem around. New Yorkers don’t stand for bullshit. What works, however, is an honest voice we can relate to. A voice that communicates warmth and pride of ownership and makes New Yorkers feel our connection to the city – that we are integral to its welfare, and by banding together we can restore the glory that is NYC.
The campaign voice is frank and NYC-savvy. The witty Cathal Duane illustrations draw every kind of New Yorker into our message. The campaign is running all over social media.