Brooklyn Museum

Not your typical evening at the museum

Brooklyn Museum. Not your typical evening at the museum

As Brooklyn’s demographics changed, the Brooklyn Museum became hipper to attract a younger audience. The Museum started a series of Saturday night social events and got attendees to enroll in its prospect database. This award-winning series of posters not only built a more contemporary personality for the Brooklyn Museum, but spread the word in a fun, engaging way.

Results: Attendance shot up and continued for as long as the programs lasted, with the majority of attendees becoming new museum members.

Brooklyn Museum. Not your typical evening at the museum
Brooklyn Museum. Not your typical evening at the museum

Not your typical evening at the museum