![bma-hero Brooklyn Museum. Not your typical evening at the museum](https://ipny.com/wp-content/uploads/2021/07/bma-hero.jpg)
As Brooklyn’s demographics changed, the Brooklyn Museum became hipper to attract a younger audience. The Museum started a series of Saturday night social events and got attendees to enroll in its prospect database. This award-winning series of posters not only built a more contemporary personality for the Brooklyn Museum, but spread the word in a fun, engaging way.
Results: Attendance shot up and continued for as long as the programs lasted, with the majority of attendees becoming new museum members.
![bma-popcorn Brooklyn Museum. Not your typical evening at the museum](https://ipny.com/wp-content/uploads/2021/07/bma-popcorn.jpg)
![bma-mummies Brooklyn Museum. Not your typical evening at the museum](https://ipny.com/wp-content/uploads/2021/07/bma-mummies.jpg)