PBS Thirteen, the nation’s most-watched public television station, asked IPNY to expand their annual summer fundraising drive with an awareness strategy targeted at their NYC-based audience. Since 1962, PBS Thirteen has consistently introduced its loyal members to amazing new experiences – from high quality programming and innovative online content to essential community services. Mister Rogers, Julia Child, Robert MacNeil, Christiane Amanpour, Tony Bennett and Lady Gaga are just some of the personalities who appear in transit and outdoor posters throughout the metropolitan area with the rallying cry, “Forever Thirteen.”
Results: This campaign proved to be one of Thirteen’s most successful initiatives to date. Many of the visual elements of this work are still being used today.
