What we think.

PM360. The Essential Resource for Pharma Marketers

How To Not Do Sonic Branding

As published in PM360 focus on marketing strategy 2024.

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Andy Semons

Andy Semons On Winning Health Care Marketing Strategies.

Using neuroscience to motivate people and overcome biases to diverse communities.

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Bruce Lee, Founder, Partner, IPNY

How Did I Get Here?

IPNY’s Bruce Lee discusses his career in the creative field, as published in MM&M

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Tom Steadman

Humanizing the Pitch Process: Tom Steadman, IPNY

Q&A with Managing Director Tom Steadman as published in AdForum.com

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lls_city-of-hope_sandwich

Creative Combos That Work

An interview with IPNY Chief Creative Partner Bruce Lee as published in AdForum.com

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Adforum Article_The Business of Persuasion

The Business of Persuasion

AdForum.com recently interviewed IPNY Founding Partner and Creative Director Bruce Lee

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Bruce Lee, copywriting, chief creative officer, advertising

A Copywriter Speaks For Himself

AdForum.com recently interviewed IPNY Founding Partner and Creative Director Bruce Lee

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Adforum Article_What Women Need To Know About Success In Advertising

IPNY’s Jill Mcclabb Shares Her Views

AdForum.com recently interviewed IPNY Founding Partner and Creative Director Jill McClabb as part of the Women in Advertising series

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