Motorola - IPNY https://ipny.com Thu, 02 Feb 2023 01:37:45 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 https://ipny.com/wp-content/uploads/2021/01/cropped-favicon-32-32x32.png Motorola - IPNY https://ipny.com 32 32 “What the heck is a jug handle?” https://ipny.com/work/motorola-what-the-heck-is-a-jug-handle/?utm_source=rss&utm_medium=rss&utm_campaign=motorola-what-the-heck-is-a-jug-handle Sat, 10 Jul 2021 12:00:53 +0000 https://2021website.interplanetaryhq.com/?post_type=ohio_portfolio&p=154201
Motorola

“What the heck is a jug handle?”

How do you make people aware of your new line of phones and send them to the store? We did it for Motorola and Best Buy with this Super Bowl spot designed to create excitement and drive traffic.

Results: This TV approach worked so well that Motorola ran it again in the next Super Bowl, with similar results.

Pre-IPNY Work

The post “What the heck is a jug handle?” first appeared on IPNY.

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