Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # IPNY ## Sitemaps - [XML Sitemap](https://ipny.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Overcoming Bias: Unlocking the Mind](https://ipny.com/overcoming-bias-unlocking-the-mind/) - Diversity, Equity and Inclusion (DEI) has been overdue for healthcare marketers and they now use best-in-class principles of neuroscience to be more inclusive and overcome bias - [The Jay Chiat Awards Announce Healthcare Strategy 2024 Jurors, IPNY’s Andy Semons Is Invited](https://ipny.com/the-jay-chiat-awards-announce-healthcare-strategy-2024-jurors-ipnys-andy-semons-is-invited/) - The Jay Chiat Awards, hosted by the 4A’s (American Association of Advertising Agencies), has selected Andy Semons, Founder and Strategic Planning Partner at IPNY, to serve on the Healthcare Strategy jury. This prestigious event celebrates the art of strategic thinking, honoring breakthrough approaches that yield exceptional work and advertising excellence. Andy is thrilled to serve - [Being Original](https://ipny.com/being-original/) - As published in adage.com The young copywriter’s portfolio was so heavy we were both laughing as we struggled to get it up onto my table. It broke the ice for the interview. I was in my first creative director job and was probably more nervous than her. She unsnapped the locks and raised the top. - [We Are In This Together #MyDanaFarberHero](https://ipny.com/we-are-in-this-together-mydanafarberhero/) - As published in MM&M Dana-Farber Cancer Institute’s Who’s The Hero Behind The Mask? initiative was designed by Dana-Farber and IPNY to celebrate all Dana-Farber frontliners via social media channels. Open to the general public as well as the extended Dana-Farber family, this effort invites participants to post images and notes on their Facebook, Instagram, Twitter - [By Putting Principles of Neuropsychology Into Practice, Smart Marketers Can Overcome Longstanding Bias](https://ipny.com/putting-principles-of-neuropsychology-into-practice-smart-marketers-can-overcome-longstanding-bias/) - Marketers overcoming longstanding bias. Healthcare marketers are finding new ways to overcome bias in communications by using the principles of neuropsychology. - [No One Likes Healthcare Advertising. But They Could.](https://ipny.com/no-one-likes-healthcare-advertising-but-they-could/) - Healthcare advertising rarely demonstrates that it knows how to reward customers for their time. Making memorable creative isn’t easy but it is possible. - [Leveraging Neuroscience Best Practices to Foster Inclusivity in Health Care Marketing](https://ipny.com/leveraging-neuroscience-best-practices-to-foster-inclusivity-in-health-care-marketing/) - Neuroscience Best Practices Foster Inclusivity in Healthcare Marketing. Dana-Farber Cancer Institute used neuroscience to transform its approach to underserved populations. - [How a Bent Penis Inspired Us](https://ipny.com/how-a-bent-penis-inspired-us/) - As published in fastcompany.com written by David Zax It was when Bruce Lee was working on the bent-penis project that he started to wonder about the direction of his career. It was 2011. Lee, an adman who happens to share a Kung Fu master’s name, had opted to go freelance in recent years, which had - [What Happens When Everything Goes Right](https://ipny.com/what-happens-when-everything-goes-right/) - IP’s “Someday is Today” campaign for The Leukemia & Lymphoma Society launched in 2012. It put the brand on the map and made charitable donors – and public service advertising – take notice. But success doesn’t mean you can stop advertising and assume your brand tracking numbers will continue their high-flying ways. Even the most - [Did Your Holiday Ads Move Your Brand?](https://ipny.com/did-your-holiday-ads-move-your-brand/) - Our commentary on holiday ads as posted in MediaPost’s MarketingDaily blog. As 2016 begins, another season of warm and fuzzy ads has ended and we are no longer bombarded by smiling faces, weeping grandparents, holiday sweaters and sleigh bell music. And now that our focus is turning towards the upcoming onslaught of political ads, we’re - [What Makes a Real Brand: A Bowie Fan](https://ipny.com/what-makes-a-real-brand-a-bowie-fan/) - A few months ago I was having lunch with a friend at a trendy Madison Square area eatery where they pipe ridiculously hip music everywhere, including the rest rooms. And as I was washing the remains of chocolate soufflé off my face the familiar piano riff of David Bowie’s “Oh You Pretty Things” radiated out - [Would You Wear This? From CES 2016](https://ipny.com/would-you-wear-this-from-ces-2016/) - UV exposure is a big issue for people, so beauty giant L’Oreal has disrupted the fashion and technology worlds by unveiling “My UV Patch.” It’s a heart-shaped “stretchable sensor” with a one-inch diameter that can be worn on the skin anywhere and, with the help of your phone, can tell you how much UV exposure - [Politics Is Branding](https://ipny.com/politics-is-branding/) - Post this simple question to your social media profile when you get home tonight: Describe in one word (and one word only) each of these political candidates – Donald Trump, Ted Cruz, Hillary Clinton and Bernie Sanders. I did this following the Milwaukee debate between Clinton and Sanders. Now admittedly there are many biases in sending out - [The Power of the Positive](https://ipny.com/the-power-of-the-positive/) - As published in mhtmagazine.com Thirty years ago cancer was often a death sentence. Today, the number of people living beyond a cancer diagnosis in the U.S. reached 14.5 million in 2014 and is expected to increase to almost 19 million by 2024. A cancer diagnosis now is more like a chronic illness that has to - [Win More Donors with Hope, Not Fear](https://ipny.com/win-more-donors-with-hope-not-fear/) - As published in philanthropy.com Charity websites and appeals often focus on statistics and stories that tap into our worst fears. Over 1.6 million new cancer cases will be diagnosed in the United States this year. One in three women is a victim of domestic violence. More than 1.2 billion people live in extreme poverty, on - [Our Take On: The Demise of Brand-Building](https://ipny.com/our-take-on-the-demise-of-brand-building/) - This is a terribly written article. The writer wanders instead of making his point. Though when he finally makes it, it’s a big one. Unfortunately, after getting a grip on his purpose in the next-to-last paragraph, he falls short of explaining why investing in your brand is so critical. Despite its shortcomings we’re presenting this - [Bob Hoffman Skewers](https://ipny.com/bob-hoffman-skewers/) - They say that children and old people speak the truth because they have less to inhibit them. But what about the rest of us who are aged somewhere in between and have jobs in advertising? Well, it’s easier to take the politically correct route and keep our opinions to ourselves. That’s why I’m so happy - [Putting Down the Gloves](https://ipny.com/putting-down-the-gloves/) - What a rarity in these days of disheartening public leaders and duplicitous candidates: A man who fought for what he believed in. A man who won respect with his body and used it to bring attention to matters of the soul. On the elliptical trainer this morning, watching the young Ali mouth off in a - [Horse Shopping in Ireland](https://ipny.com/horse-shopping-in-ireland/) - I’ve been a horse owner most of my life. Having just retired my 19-year-old gelding, it’s time for a new horse. I spent the last six months looking locally, to no avail. I need to find that hard-to-find horse – one with a great mind, smooth gaits, an experienced jumper, and with enough ability to - [2 Weeks In The Balkans](https://ipny.com/2-weeks-in-the-balkans/) - Several years ago we became serious world travelers, we being my wife and I and another couple. Travel is physically demanding, and feeling the chill breeze of time’s winged chariot, we are pursuing our wanderlust while we can. In recent years we’ve traveled to Italy, Sweden, Denmark, Russia, Australia, Argentina, Israel, Hungary, Austria and the - [Nonprofit Marketers: Ask These 4 Questions](https://ipny.com/nonprofit-marketers-ask-these-4-questions/) - As published in philanthropynewsdigest.org Most nonprofit executives will acknowledge that the funding landscape has never been as competitive as it is today. Donors have an overwhelming variety of causes to choose from, an abundance of guidance and advice to listen to, and not nearly enough time to sort it all out and make an informed - [How the Mad Men Lost the Plot](https://ipny.com/how-the-mad-men-lost-the-plot/) - It isn’t often an essay comes along that confronts our accepted ideas about advertising with such eye-opening intelligence. This one quietly exploded a few weeks ago in the Financial Times. We didn’t want it to escape your notice. Is it true that the domination of advertising by technology has led to a world in which - [Keys to Cause Marketing for Brands and Nonprofits](https://ipny.com/keys-to-cause-marketing-for-brands-and-nonprofits/) - As published in adweek.com It takes art and science to build social awareness and lift bottom lines. Over the past decade and particularly as millennials have flexed their buying muscles, marketers have learned the value of being “socially conscious” in attracting and retaining consumers. But as marketers attach themselves to specific causes, it’s worth noting - [How Financial-Services Brands Can Put Genius Back Into Their Advertising](https://ipny.com/how-financial-services-brands-can-put-genius-back-into-their-advertising/) - As published in Forbes.com We’re talking advertising. And if ever there were a low-interest category in a highly regulated industry, it’s banking, closely followed by investment services. Who even remembers the last financial-services ad they loved? I do. It was E*Trade: “He’s got money coming out the wazoo.” But that was a decade ago. And - [Now For Nonprofits: A Dynamic Program That Gets You Ready For End-Of-Year Giving](https://ipny.com/now-for-nonprofits-a-dynamic-program-that-gets-you-ready-for-end-of-year-giving/) - Interplanetary has a number of nonprofit clients on our roster. And every year we run a program to help organizations get ready to maximize the prime, end-of-year giving season (October/November). The 4th Quarterizer gets you organized, streamlines the process with internal groups, creates more emotionally compelling communications that drive better results, ensures consistent branding, and - [Personalized Marketing: Tracking City of Hope’s Impact, One Life at a Time](https://ipny.com/personalized-marketing-tracking-city-of-hopes-impact-one-life-at-a-time/) - As published in Strategic Health Care Marketing How do you increase outpatient visits and donations? That was the challenge for the world-renowned medical research and treatment center City of Hope based in Los Angeles. Interplanetary created an advertising campaign that let the patients tell personal stories about their medical miracles. How their lives were changed - [A Great Marketer Can Do Anything](https://ipny.com/a-great-marketer-can-do-anything/) - A seasoned marketer can apply his or her skills in any category. And when a higher level of thinking and creativity is applied in a new field, great things can happen. This was well proven last Thursday night at the MM&M awards, Healthcare’s most prestigious award ceremony, when Lisa Stockmon, CMO of City of Hope - [Making a Sensitive Conversation the Right Conversation—Marketing to Late-stage Patients](https://ipny.com/making-a-sensitive-conversation-the-right-conversation-marketing-to-late-stage-patients/) - As published in PM360 Patients with late-stage terminal diseases facing end of life challenges don’t want pink campaigns promising hope and promoting positive thinking. In fact, those type of campaigns may even cause ill will among the patients they are trying to reach. Andy Semons of Interplanetary offers marketers some advice for how to best - [No One Cares About Radio Anymore. It’s Perfect For You.](https://ipny.com/no-one-cares-about-radio-anymore-its-perfect-for-you/) - As published at The One Club for Creativity, by Brett McKenzie As part of this year’s Radio Jury for the One Show Pencils, IP Chief Creative Partner Bruce Lee shares his thoughts with The One Club for Creativity on the past and future of our forgotten advertising medium. Final judging for both the ADC 97th - [Cultivating Big Ideas](https://ipny.com/cultivating-big-ideas/) - As published in PM360 This article was co authored with Jennifer Matthews, president and managing partner at the bloc. In response to a marketing environment that has become increasingly competitive, healthcare and pharma companies are changing the way they do business, particularly with their communications agencies. We see a number of trends that are impacting - [Great Big Creative Ideas](https://ipny.com/great-big-creative-ideas/) - As published in PM360 This is a faster, better, cheaper world. But big ideas are big ideas. They know neither price tag nor timeline. They come when they come. Wait. Is that true? Then why are some agencies renowned for delivering creative breakthrough campaign after campaign? Is creative ideation a process you can influence with - [Jay Chiat Awards Selected IPNY Partner For 2018 Jury](https://ipny.com/jay-chiat-awards-selected-ipny-partner-for-2018-jury/) - We are honored that Andy Semons, Strategic Planning Partner at IPNY, was chosen as a judge for the 2018 Jay Chiat Awards, sponsored by the 4A’s. He was selected as a judge for the Global Strategy jury, which judges marketing efforts that saw influence across multiple continents. The prestigious award show is in its twenty-second - [Perspectives: Women In Advertising 2018 – IPNY’s Jill McClabb Shares Her Views](https://ipny.com/first-amendment-museum-selects-ipny-as-aor/) - AdForum.com recently interviewed IPNY Founding Partner and Creative Director Jill McClabb “The industry is still a good ol’ boys club but women are beginning to break through the glass ceiling.” Tell us about your role at IPNY: As one of the five founding partners at IPNY, I feel very fortunate to be doing what I - [Feeling Good About Doing Good: Making Your Donations Count](https://ipny.com/feeling-good-about-doing-good-making-your-donations-count/) - November 27 isn’t just the first Tuesday after Thanksgiving. It’s Giving Tuesday–and every year Americans get more charitable. According to The NonProfit Times, Giving Tuesday contributions in 2017 were at a record $274 million, up over 50% from 2016. Facebook contributions alone brought in $45 million. And this year the trend is expected to continue. - [The Road Map to Brilliance: IPNY's Andy Semons on the Role of a Strategist](https://ipny.com/the-road-map-to-brilliance-ipnys-andy-semons-on-the-role-of-a-strategist/) - AdForum.com recently interviewed Andy Semons, Founding and Strategic Planning Partner at IPNY, a brand-led digital and direct advertising agency “Understanding what people truly think and feel, how they express themselves and how they make choices, is a joyful thing for me.” Tell us a bit about yourself. What do you do? Hmmm…. Where to begin? - [4 Ways to Persuade Trustees to Invest in Marketing](https://ipny.com/4-ways-to-persuade-trustees-to-invest-in-marketing/) - As published at Philanthropy.com, by Andy Semons and Will Hajjar It’s a slow but steady evolution: More and more marketers are migrating from companies to nonprofits. But most charities are still far from marketing-centric, and few have board members with expertise in the field. That can make it hard to get buy-in for a bigger - [First Amendment Museum Selects IPNY As AOR](https://ipny.com/first-amendment-museum-selects-ipny-as-aor-2/) - As published in Mediapost.com, by Larissa Faw Following a competitive review, First Amendment Museum has engaged IPNY as AOR to assist in launching its first national campaign. The campaign will reinforce and strengthen First Amendment Museum’s mission of “inspiring citizens to live their First Amendment freedoms.” First Amendment Museum itself will be more than just - [The Day that Brings Us Together](https://ipny.com/the-day-that-brings-us-together/) - As published in AdForum.com Few things unite us anymore in these United States. So any reason for conviviality in this conflicted time is cause for celebration. The Super Bowl still draws us together like no national holiday except Thanksgiving. Did I say holiday? Well, Super Bowl Sunday is our unofficial national holiday. And unlike Washington’s - [Do Small Businesses Need to Advertise?](https://ipny.com/do-small-businesses-need-to-advertise/) - As published at Manifest Advertising may seem like a strategy for large businesses with equally large budgets and manpower. However, most small businesses see the merits of advertising, too. The Manifest recently conducted a survey of 529 small businesses from across the U.S. about their advertising habits and found that nearly all small businesses advertise - [The Center of Culture & Diversity: IPNY's Jill McClabb Shares Her Love for NYC](https://ipny.com/the-center-of-culture-diversity-ipnys-jill-mcclabb-shares-her-love-for-nyc/) - AdForum.com recently interviewed IPNY Founding Partner and Creative Director Jill McClabb The city inspires me every day. If you’re ever in a rut, hop on a subway where you can explore new places and interact with different people. Tell us about yourself and your current role: Where are you from? What do you do? I’m - [We're Just People After All: Andy Semons, IPNY](https://ipny.com/were-just-people-after-all-andy-semons-ipny/) - AdForum.com recently interviewed Andy Semons, Founding and Strategic Planning Partner at IPNY, a brand-led digital and direct advertising agency “LGBTQ+ marketing is a real need. We eat, shop, wash our clothes, brush our teeth and buy consumer durables just like everyone else.” What is your opinion on the current state of LGBTQ+ representation in the - [Nearly Half of Users of Ad Blockers Will Avoid Websites that Target Them With Ads, Creating Challenges for Advertisers](https://ipny.com/nearly-half-of-users-of-ad-blockers-will-avoid-websites-that-target-them-with-ads-creating-challenges-for-advertisers/) - As published in visualobjects.com Advertisers state that data collection makes ads more relevant for online visitors. New data from Visual Objects indicates that highly targeted ads could negatively impact businesses’ potential to engage with ad-fatigued consumers. The new survey report from portfolio website Visual Objects makes these claims and argues that personalization makes ads more - [All Hail The Omnichannel Marketing Experience](https://ipny.com/all-hail-the-omnichannel-marketing-experience/) - I do not claim to be a media guy. But as a strategic planner I can appreciate a media plan that’s truly customer centric and mines real insights from target journeys. So when I started hearing about Omnichannel Marketing, which ensures a seamless customer experience across devices, I found it really intriguing. For those as - [Dana-Farber Selected New York’s IPNY New Healthcare Client for the Agency](https://ipny.com/dana-farber-selected-new-yorks-ipny-new-healthcare-client-for-the-agency/) - New York, NY, October 28, 2019,—IPNY, the brand positioning and messaging company, is proud to announce that it has been selected by Dana-Farber Cancer Institute to develop its new multi-channel brand launch campaign. A US News and World Report top-rated cancer treatment center, Dana-Farber (based in Boston, MA) has a 70+ year history of discovery - [Bustle Digital Group Has Been in the Business of Acquiring Publications. Now, It’s Creating Them](https://ipny.com/bustle-digital-group-has-been-in-the-business-of-acquiring-publications-now-its-creating-them/) - As published in adweek.com By Sara Jerde Why BDG thinks its new CMS will draw readers and entice advertisers. Bustle Digital Group has a reputation of swooping in on media’s dying door and “saving” titles by purchasing them for pennies on the dollar. But now, the publisher is reinventing itself as a modern media organization, creating its own - [NY Festivals Financial Advertising Executive Jury Announced](https://ipny.com/ny-festivals-financial-advertising-executive-jury-announced/) - As published in nyfadvertising.com New York Festivals Advertising Awards has unveiled the 2020 Financial Category Executive Jury (formerly Midas). This is the first year that the Midas Awards has merged with NYF’s Advertising Awards creating a new category group honoring campaigns that recognize all types of media used in financial services advertising and marketing. A prominent global panel - [It’s Not Your Usual Hospital Advertising Target Audience. So What is Dana-Farber Cancer Institute’s Ad Campaign Up To?](https://ipny.com/its-not-your-usual-hospital-advertising-target-audience-so-what-is-dana-farber-cancer-institutes-ad-campaign-up-to/) - As published in strategichcmarketing.com, by Peter Hochstein Excerpts of article’s key points. The Dana-Farber Cancer Institute treats 22,000 new patients every year and sees a total of about 76,500 patients annually, mostly on an outpatient basis. The advertising, more science-oriented than most of the hospital advertising you’ll see in general consumer media, talks about Dana-Farber’s - [Protocol, New Tech Site From Politico’s Publisher, Is Up and Running](https://ipny.com/protocol-new-tech-site-from-politicos-publisher-is-up-and-running/) - As published in adweek.com, by Sara Jerde The niche news site is Politico’s cousin, according to president Tammy Wincup Key insights: • Though they share a publisher, Protocol and Politico are different. • The site will launch without a paywall, but may implement a paid tier. • Protocol will have several unique offerings, including a - [MM&M Awards Selected IPNY’s Andy Semons as a Juror](https://ipny.com/mmm-awards-selected-ipnys-andy-semons-as-a-juror/) - As published in MM&M We are honored that IPNY’s Andy Semons was chosen to serve on the jury of the upcoming MM&M Awards. Medical, Marketing & Media (MM&M) was first published in 1966 and focuses on timely, objective, original editorial content for an executive and leaders who work in pharma, medical device, diagnostics and greater - [IPNY Is Named A Top Content Marketing Agency](https://ipny.com/ipny-is-named-a-top-content-marketing-agency/) - As published in prweb.com TopMarketingCompanies.com, a B2B marketplace connecting brands with digital marketing experts, identified IPNY as one of the best agencies who help brands create unique content marketing strategies that aid lead generation and conversion. This might be anything from highly effective content marketing strategies to managing customer content channels that may include on-page - [Transform Our Society](https://ipny.com/transform-our-society/) - Racism is a cancer we can cure. Fighting racism is like fighting other cancers. It takes an investment of time and resources and collaboration. Let’s be inspired by this approach to transform our society. Let’s weaken intolerance and bigotry and encourage the best in people. Here are several ways to learn and get involved: aclu, - [MM&M Chooses IPNY As Ones To Watch Agency](https://ipny.com/mmm-chooses-ipny-as-ones-to-watch-agency/) - As published in MM&M MM&M (Medical Marketing & Media) has chosen IPNY to be included in their 2020 North American Healthcare Agency 100 issue. IPNY is profiled in the Ones To Watch section, a small select group, highlighting the agency’s expanded client roster including the addition of Dana-Farber Cancer Institute, The Audacia Foundation and the - [As Publishers Field Controversies, Advertisers Reevaluate Spending Opportunities](https://ipny.com/as-publishers-field-controversies-advertisers-reevaluate-spending-opportunities/) - As published in adweek.com, by Sara Jerde This inner turmoil could lead to a shift in brands’ willingness to advertise. Key insight: The more attention a particular publication receives, the more likely it is advertisers will avoid it and seek out other options to avoid the affiliation. Several news organizations have had a change in leadership - [Campaigns that Prove Omnichannel Marketing Initiatives Produce Results](https://ipny.com/campaigns-that-prove-omnichannel-marketing-initiatives-produce-results/) - As published in MM&M Testimonials have long been a staple of hospital marketing campaigns. But for its Miracle of Science with Soul campaign City Of Hope leveraged the power of the testimonial into a full omnichannel experience. While complete patient stories lived on the City Of Hope website, a variety of television, radio, outdoor, digital, - [World Health Day: Meet Your Customers Where They Are](https://ipny.com/world-health-day-meet-your-customers-where-they-are/) - Q&A with Founding and Strategic Planning Partner at IPNY, Andy Semons, as published in AdForum.com Tell us about yourself and what you do. I’m a strategist to the core. Part psychologist, part architect, neuroscience geek and lover of great creative communication that not only gets the message across but motivates real behavioral change. I guess it’s - [Fierce Pharma Marketing Awards Has Chosen The Finalists](https://ipny.com/fierce-pharma-marketing-awards-has-chosen-the-finalists/) - IPNY and Regeneron Medical Affairs Insights & Value are recognized for their COVID campaign. Fierce Pharma Marketing Awards has named IPNY and Regeneron Medical Affairs Insights & Value as a finalist in the PharmaTV category for their Mono WHAT? (Taking Aim Against COVID) campaign work. The winners will be announced at the Awards Gala taking place on the evening of October 19, 2022 at the Philadelphia Academy - [Xpectives. Health awards IPNY’s Andy Semons an Agency Vanguard Award](https://ipny.com/xpectives-health-awards-ipnys-andy-semons-an-agency-vanguard-award/) - Awarded at a live event celebrating healthcare leaders. Below is the nomination letter by Bruce Lee, IPNY’s Founder and Chief Creative Officer, that beautifully summarizes Andy’s skills and talents. This past May marks the first decade that IPNY has been in business. Which is an accomplishment at a time when most startup agencies don’t make - [eHealthcare Leadership Awards Honors IPNY with a Distinction Award for Regeneron Campaign](https://ipny.com/ehealthcare-leadership-awards-honors-ipny-a-distinction-award-for-regeneron-campaign/) - IPNY is proud to announce winning a Distinction eHealthcare Leadership Award for their Regeneron campaign, Mono WHAT? (Taking Aim Against COVID) in the category, Best COVID-19 Pandemic Related Communications. This was the only award given in the Pharma or Medical Equipment Manufacturer category. The eHealthcare Leadership Awards recognize outstanding digital creative work in the healthcare - [More 2024 Predictions From Leaders of Medical Marketing Agencies](https://ipny.com/more-2024-predictions-from-leaders-of-medical-marketing-agencies/) - MM&M received smart, thoughtful responses from members of the agency world about 2024 medical marketing predictions including IPNY’s Andy Semons - [Communicator Awards Announces IPNY’S Dana-Farber Campaign, A Winner](https://ipny.com/communicator-awards-announces-ipnys-dana-farber-campaign-a-winner/) - The 30th Annual Communicator Awards Announces IPNY’S Dana-Farber Campaign, Momentum of Discovery, A Winner - [Dana-Farber Cancer Institute and Brigham and Women’s Hospital’s Campaign by IPNY Named Finalist in 2024 MM+M Awards](https://ipny.com/dana-farber-cancer-institute-and-brigham-and-womens-hospitals-campaign-by-ipny-named-finalist-in-2024-mmm-awards/) - Dana-Farber Cancer Institute and Brigham and Women’s Hospital’s Campaign by IPNY Named Finalist in 2024 MM+M Awards - [How To Not Do Sonic Branding](https://ipny.com/how-to-not-do-sonic-branding/) - PM360 Focus on Marketing Strategy 2024: What trends do you think will generate a lot of buzz. Sonic branding is a proven way to motivate your target. - [Andy Semons On Winning Health Care Marketing Strategies.](https://ipny.com/andy-semons-on-winning-health-care-marketing-strategies/) - Using neuroscience to motivate people and overcome biases to diverse communities. This piece is part of a series on targeted health care marketing, highlighting stories from people in the trenches throughout the industry. Read the first story in the series. People are notoriously bad at doing what’s good for them, according to Andy Semons, founder and - [How Did I Get Here?](https://ipny.com/how-did-i-get-here/) - IPNY’s Bruce Lee discusses his career in the creative field, as published in MM&M Why did you get into this industry? Once upon a time, when I was considering what to do professionally, the idea that you could move people to action with the power of an image and a few well-chosen words was thrilling. - [Delaying medical care? Why? Let's ask a neuropsychologist.](https://ipny.com/delaying-medical-care-why-lets-ask-a-neuroscientist/) - Video interview of Sarah Bridges by Andy Semons Dr. Sarah Bridges – Neuropsychologist, Expert in Consumer Behavior and Motivation With both a Ph.D. in neuropsychology and an MBA, Sarah is an invaluable resource to the IPNY team. Her keen understanding of human psychology and how the brain works has helped us craft both communications strategies - [Humanizing the Pitch Process: Tom Steadman, IPNY](https://ipny.com/humanizing-the-pitch-process-tom-steadman-ipny/) - Q&A with Managing Director Tom Steadman as published in AdForum.com The harsh reality of the post-COVID virtual agency pitch process. What is your view of the current climate in terms of new business opportunities and process? What has changed in the last few months and what is your forecast for the rest of the year? - [Creative Combos That Work](https://ipny.com/creative-combos-that-work/) - An interview with IPNY Chief Creative Partner Bruce Lee as published in AdForum.com Tell us about some of the creative partners you’ve worked with. As a copywriter I’ve worked with many types of creative partners over the years. Starting out, I teamed with an art director twice my age. He couldn’t come up with an - [Want Stronger Creative? Find The Story In What You're Selling](https://ipny.com/want-stronger-creative-find-the-story-in-what-youre-selling/) - As published in adage.com Growing up in Queens the cool kids didn’t greet each other with “Hi.” They said, “What’s the story?” So imagine how jazzed we were when a popular TV campaign for a New York appliance store opened up with an announcer shouting, “Hey Jerry, what’s the story?” We’re forever learning about new - [The Business of Persuasion](https://ipny.com/the-business-of-persuasion/) - AdForum.com recently interviewed IPNY Founding Partner and Creative Director Bruce Lee IPNY’s Bruce Lee gives his thoughts on philosophy, emotion, and persuasion Having a clear point of view or difference is key to helping an agency compete. Can you tell us a bit about IPNY’s philosophy as an agency? This may surprise you coming from an - [A Copywriter Speaks For Himself](https://ipny.com/a-copywriter-speaks-for-himself/) - AdForum.com recently interviewed IPNY Founding Partner and Creative Director Bruce Lee Bruce Lee opens up about what it’s like to be a copywriter How did you get your start as a copywriter and what inspired you to pursue it as a career? Money and stimulation. I was working for American Express as a speechwriter. Despite - [IPNY’s Jill Mcclabb Shares Her Views](https://ipny.com/ipnys-jill-mcclabb-shares-her-views/) - AdForum.com recently interviewed IPNY Founding Partner and Creative Director Jill McClabb as part of the Women in Advertising series PERSPECTIVES: WOMEN IN ADVERTISING 2018, JILL MCCLABB “If you’re in a position to hire a woman, hire her. That said, she better be as good as the man that’s competing for the same job. The point ## Pages - [Home](https://ipny.com/) - IPNY helps brands understand who they are and why they matter to their audiences. We create ideas that tell your story, differentiate your brand, and deliver powerful outcomes. - [Our Work](https://ipny.com/work/) - Dana-Farber Cancer Institute, WNET, Thirteen, Dana-Farber Brigham Cancer Center, New York Courtesy, YMCA, Myelodysplastic Syndromes Foundation, WNET Thirteen - [Who we are](https://ipny.com/who-we-are/) - Creating work that matters. At IPNY, we are as exacting about choosing the right client as you are about choosing the right agency. We partner with organizations who are passionate about improving people’s lives. Who value a strategic point of view and true insights into their customers and business. Big agency in a small frame. - [What we do](https://ipny.com/what-we-do/) - Why we do what we do. Many businesses dedicated to improving lives aren’t getting their story out. They may be struggling to understand who they are or why their message is not landing with their core audiences. This is the why of IPNY. We explore your organization, discover what makes you unique, and bring that - [What we think](https://ipny.com/what-we-think/) - IPNY is about what smart messaging should be: persuasion leading to conversion and loyalty, regardless of the media channel. - [News](https://ipny.com/news/) - News. Leveraging Neuroscience Best Practices to Foster Inclusivity in Health Care Marketing As published in Strategic Health Care Marketing, by Andy Semons and Donna T. Walthall Read More Dana-Farber Cancer Institute and Brigham and Women’s Hospital’s Campaign by IPNY Named Finalist in 2024 MM+M Awards Read More The Jay Chiat Awards Announce Healthcare Strategy 2024 - [Privacy Policy](https://ipny.com/privacy-policy/) - You have certain rights in relation to the personal information that we collect and hold about you when you use our websites, when you visit us, when we contact you about our services or when you are providing products or services to us. ## Portfolio - [Shorten the distance from impulse to action.](https://ipny.com/work/etrade-shorten-the-distance-from-impulse-to-action/) - E*TRADE Shorten the distance from impulse to action. In 2013, E*TRADE’s marketing team decided to abandon its iconic “baby” advertising campaign and refresh its master brand. A key concern during this interim period was feeding the ongoing churn of new accounts. IPNY was engaged to develop a digital campaign that would quickly stimulate new account - [Democracy only works when you work at it.](https://ipny.com/work/first-amendment-museum-democracy-only-works-when-you-work-at-it/) - First Amendment Museum Democracy only works when you work at it. First Amendment Museum, a non-partisan entity headquartered in Augusta, Maine, will be more than just a museum. It will be a national movement that reacquaints Americans with their five First Amendment Freedoms. Through a series of experiential initiatives designed to demonstrate the intent, meaning - [Y is not a question. It's an answer.](https://ipny.com/work/y-is-not-a-question-its-an-answer/) - YMCA Y is not a question. It's an answer. Most New Yorkers view the YMCA of Greater New York as a great place to stay fit. But few New Yorkers, including YMCA members, know that The Y is one of the most impactful providers of social services to families and children in the Greater New - [The logistics of the heart.](https://ipny.com/work/gift-of-life-international/) - Gift of Life International Whatever it takes to heal a child’s heart. Gift of Life International has saved over 40,000 lives since its inception. This 42-year-old charity with a mission of healing congenital heart defects in children around the world has created 84 autonomous programs in 80 countries, teaching local professionals how to perform these - [A better world is in your hands.](https://ipny.com/work/the-american-committee-for-the-weizmann-institute-of-science-a-better-world-is-in-your-hands/) - The Weizmann Institute of Science A better world is in your hands. Imagine an institute where science and technology are applied to nearly all of the problems facing society today – problems relating to health and medicine, climate change and planet health, technology, cybersecurity, even the exploration of space. And imagine if scientists lived on campus, - [No is not an answer.](https://ipny.com/work/foundation-for-prader-willi-research-no-is-not-an-answer/) - Foundation for Prader-Willi Research No is not an answer. Diseases that impact a small percentage of the population are called “orphan diseases.” They usually get very little attention from the general public or the medical community. Not so for The Foundation for Prader-Willi Research, a young organization dedicated to understanding this genetic disorder that impacts 20,000 - [We are the people who make hope work.](https://ipny.com/work/myelodysplastic-syndromes-foundation-the-people-who-make-hope-work/) - Myelodysplastic Syndromes Foundation The people who make hope work. Myelodysplastic Syndromes (MDS) is a rare, hard-to-detect form of blood cancer. That it has gained attention from the medical and pharmaceutical communities is primarily due to the Myelodysplastic Syndromes Foundation (MDSF). Over the last three decades, MDSF has become the gold standard of professional education and - [Someday is today.](https://ipny.com/work/leukemia-lymphoma-society-someday-is-today/) - Leukemia & Lymphoma Society Someday is today. Since the 1950s, The Leukemia & Lymphoma Society has made extraordinary strides in curing blood cancers and improving patients’ lives. But the donor public had little awareness of LLS and its impact on the cancer landscape. Our integrated advertising campaign changed minds and behavior in a big way. - [Do you believe in second chances?](https://ipny.com/work/premier-bank-credit-card/) - Premier Bank Credit Card Believing in second chances. Bad credit can happen to anyone. How do they get their financial life back on track? PREMIER Bankcard is a credit card company that specializes in the subprime market. It has a history of working with people who have low FICO scores and need to rebuild their - [The miracle of science with soul.](https://ipny.com/work/city-of-hope-the-miracle-of-science-with-soul/) - City of Hope The miracle of science with soul. City of Hope is one of the world leaders in cancer research and treatment. Yet it has never gotten credit for the innovation pioneered on its Southern California campus. Our challenge: Elevate the profile of City of Hope among patients, donors, caregivers and the medical community, - [Act like you own the place.](https://ipny.com/work/new-york-courtesy-this-is-your-city-own-it/) - New York Courtesy This is your city. Own it. Hear the note of tough love in the headline above? We predict our fellow New Yorkers do, and they’ll respond favorably. Because life in post-COVID New York City has taken a hit. Since the pandemic there’s been an erosion of public behavioral standards and a sense - [When Dana-Farber makes a discovery, the world changes.](https://ipny.com/work/dana-farber-when-dana-farber-makes-a-discovery-the-world-changes/) - Dana-Farber Cancer Institute What we do here changes lives everywhere. Dana-Farber is one of the world’s leading cancer research and treatment centers. Focused entirely on cancer, its breakthroughs have transformed the landscape of cancer treatment for 80 years. IPNY’s initial campaign built national presence among key audiences by showing the impact of Dana-Farber discovery and - [When you love what you do, you just do it better.](https://ipny.com/work/astoria-bank-when-you-love-what-you-do-you-just-do-it-better/) - Astoria Bank When you love what you do, you just do it better. When Astoria Federal Savings rebranded as Astoria Bank, a key objective was to increase the core deposits by increasing both the number of checking accounts and account balances. To make the brand compelling to consumers, IPNY’s research led to a very relatable - [What if we could make a difference in treating COVID-19?](https://ipny.com/work/regeneron-what-if-we-could-make-a-difference-in-treating-covid-19/) - Regeneron What if we could make a difference in treating COVID-19? Monoclonal antibodies (mAbs) are a new class of therapies for high-risk COVID-19 patients. These therapies were granted Emergency Use Authorization by the FDA in late 2020. Regeneron, maker of a Monoclonal Antibody treatment, engaged IPNY to create an unbranded campaign. It would build broad - [Justice is no accident with the right lawyer.](https://ipny.com/work/mirman-markovits-and-landau-justice-is-no-accident-with-the-right-lawyer/) - Mirman Markovits and Landau Justice is no accident with the right lawyer. The world of personal injury law is full of come-ons from less than professional lawyers promising large cash settlements to those who have suffered accidents due to negligence. Research showed that clients feel desperate and in need. And because they don’t pay their - [There's retiring. And there's retiring well.](https://ipny.com/work/fisher-investments-theres-retiring-and-theres-retiring-well/) - Fisher Investments There's retiring. And there's retiring well. In 1979, best-selling author and money manager Ken Fisher launched his investment advisory firm to serve high net worth clients. He built his client base using offer-driven direct marketing. It worked for a while, though it did not articulate the company’s value position. In 2014, IPNY tested - [We see possiblities others might not.](https://ipny.com/work/dana-farber-brigham-we-specialize-in-cancer-and-you/) - Dana-Farber Brigham Cancer Center We specialize in cancer. And you. Years ago, Dana-Farber Institute Center and Brigham and Women’s Hospital came together as the Dana-Farber Brigham Cancer Center, a powerful alliance totally focused on cancer patients. IPNY’s task was to ensure that this new identity would stand out from its competitors. Research led to a - [Some people stay Thirteen forever.](https://ipny.com/work/wnet-thirteen-some-people-stay-thirteen-forever/) - WNET Thirteen Some people stay thirteen forever. PBS Thirteen, the nation’s most-watched public television station, asked IPNY to expand their annual summer fundraising drive with an awareness strategy targeted at their NYC-based audience. Since 1962, PBS Thirteen has consistently introduced its loyal members to amazing new experiences – from high quality programming and innovative online - [The most advanced form of simple.](https://ipny.com/work/icon-4x4-the-most-advanced-form-of-simple/) - Icon 4×4 The most advanced form of simple. To introduce ICON’s made-to-order 4×4’s — the highest quality bespoke utility vehicles in the world — we drew on the insight that for the ultra-high net worth market, truly innovative design simplifies rather than complicates. That created a platform for telling the story of how ICON marries - [Can 96 be beautiful?](https://ipny.com/work/unilever-can-96-be-beautiful/) - Unilever Can 96 be beautiful? In 2004, after a study reported that only two percent of women condsidered themselves beautiful, Dove launched the Campaign for Real Beauty, a first-ever campaign to feature and celebrate real women. The campaign is still running today and has been instrumental in redefining beauty. This groundbreaking outdoor digital billboard asked - [Launching the first biologic drug for RA treatment.](https://ipny.com/work/johnson-johnson-centocor-launching-the-first-biologic-drug-for-ra-treatment/) - Johnson & Johnson/Centocor Launching the first biologic drug for RA treatment. The launch of Centocor/Johnson & Johnson’s Remicade was big news. A first-of-its-kind biologic drug for the treatment of Rheumatoid Arthritis, Remicade treated the underlying cause of this autoimmune condition and made real remission possible. In developing Remicade’s first DTC campaign for RA, we needed - [From the heart.](https://ipny.com/work/johnson-johnson-centocor-from-the-heart/) - Johnson & Johnson/Centocor From the heart. Speaking to chemotherapy patients requires empathy, honesty and above all, authenticity. So when the Ortho-Biotech division of Johnson &Johnson asked us to launch Procrit, a drug that helps chemotherapy patients overcome the extreme fatigue from chemo-induced anemia, the challenge was to create a compelling voice that would motivate the - [Be prepared.](https://ipny.com/work/allstate-be-prepared/) - Allstate Be prepared. In a world of geckos, wacky humor and price-based advertising, consumers don’t view car insurance as anything other than a commodity. Yet real differences exist between insurance brands. This sobering direct response campaign definitely got the customer’s attention. And it helped Allstate get out of a price war and reestablish itself as - [$45 bung. Or $45,000,000 bungle?](https://ipny.com/work/fm-global-45-bung-or-45000000-bungle/) - FM Global $45 bung. Or $45,000,000 bungle? In the business-to-business world, commercial property insurance advertising usually stresses the downside of being underinsured. But FM Global had a real point of difference. It used engineers to assess risk, rather than actuaries to estimate potential loss. Which made FM Global far more relevant to commercial property owners - [I need to ship 3000 pounds of monkfish.](https://ipny.com/work/american-express-i-need-to-ship-3000-pounds-of-monkfish/) - American Express I need to ship 3000 pounds of monkfish. The OPEN Network for Small Business Owners was created to rekindle interest in the American Express Corporate Card, which had become irrelevant to the target. Our challenge was to launch OPEN through traditional direct response channels, building brand and selling cards at the same time. This - [Nicole doesn’t leave home without it.](https://ipny.com/work/american-express-nicole-doesnt-leave-home-without-it/) - American Express Nicole doesn’t leave home without it. To counter its image as the charge card for older professionals, American Express wanted to find their way into the hearts of a more youthful audience. To demonstrate the very practical benefits of the American Express Card, we found a telegenic up-and-coming indie rocker and showed how she - [The joy of movement.](https://ipny.com/work/hospital-for-special-surgery-the-joy-of-movement/) - Hospital For Special Surgery The joy of movement. How do you make the nation’s top-ranked hospital for orthopedics and rheumatology a destination for patients along the East Coast? This campaign was among the first to brand a hospital based on a real target insight: That people would do anything but stop moving. Results: This campaign - [There's something out there you don't know about.](https://ipny.com/work/ibm-theres-something-out-there-your-dont-know-about/) - IBM There's something out there you don't know about. Web developers are notorious for being passionate, creative, albeit arrogant workaholics. So when IBM created an informative website exclusively for them, it was important to show an understanding of their world or the relationship would be transactional at best. How do you talk to a control - [“What the heck is a jug handle?”](https://ipny.com/work/motorola-what-the-heck-is-a-jug-handle/) - Motorola “What the heck is a jug handle?” How do you make people aware of your new line of phones and send them to the store? We did it for Motorola and Best Buy with this Super Bowl spot designed to create excitement and drive traffic. Results: This TV approach worked so well that Motorola - [Not your typical evening at the museum.](https://ipny.com/work/brooklyn-museum-not-your-typical-evening-at-the-museum/) - Brooklyn Museum Not your typical evening at the museum. As Brooklyn’s demographics changed, the Brooklyn Museum became hipper to attract a younger audience. The Museum started a series of Saturday night social events and got attendees to enroll in its prospect database. This award-winning series of posters not only built a more contemporary personality for - [Ride the wave of the future, my man.](https://ipny.com/work/ameritrade-ride-the-wave-of-the-future-my-man/) - Ameritrade Ride the wave of the future, my man. In the early days of online trading, E*TRADE owned the “trade smarter” positioning, which did nothing to bring new online traders over the perceived hurdle of technological complexity. Ameritrade built its story around the notion of “ease,” which differentiated and brought them closer to a whole new ## Categories - [What we think](https://ipny.com/category/what-we-think/) - [News](https://ipny.com/category/news/) ## Tags - [Dana-Farber](https://ipny.com/tag/dana-farber/) - [Healthcare](https://ipny.com/tag/healthcare/) - [Pfizer](https://ipny.com/tag/pfizer/) - [Pharma](https://ipny.com/tag/pharma/) - [Teleheath](https://ipny.com/tag/teleheath/) - [Marketing](https://ipny.com/tag/marketing/) - [Omnichannel](https://ipny.com/tag/omnichannel/) - [Advertising](https://ipny.com/tag/advertising/) - [Medical care](https://ipny.com/tag/medical-care/) - [Neuroscientist](https://ipny.com/tag/neuroscientist/) - [Sarah Bridges](https://ipny.com/tag/sarah-bridges/) - [advertising agency](https://ipny.com/tag/advertising-agency/) - [COVID](https://ipny.com/tag/covid/) - [New business](https://ipny.com/tag/new-business/) - [virtual pitching](https://ipny.com/tag/virtual-pitching/) - [Advertisers](https://ipny.com/tag/advertisers/) - [brand safety](https://ipny.com/tag/brand-safety/) - [Publishers](https://ipny.com/tag/publishers/) - [Cancer Cure](https://ipny.com/tag/cancer-cure/) - [Racism](https://ipny.com/tag/racism/) - [#MyDanaFarberHero](https://ipny.com/tag/mydanafarberhero/) - [IPNY](https://ipny.com/tag/ipny/) - [Bruce Lee](https://ipny.com/tag/bruce-lee/) - [City of Hope](https://ipny.com/tag/city-of-hope/) - [Creative Partnerships](https://ipny.com/tag/creative-partnerships/) - [LLS](https://ipny.com/tag/lls/) - [Content Marketing Agency](https://ipny.com/tag/content-marketing-agency/) - [DesignRush](https://ipny.com/tag/designrush/) - [Marketing Strategies](https://ipny.com/tag/marketing-strategies/) - [New York based agencies](https://ipny.com/tag/new-york-based-agencies/) - [healthcare marketing](https://ipny.com/tag/healthcare-marketing/) - [MM&M Awards](https://ipny.com/tag/mmm-awards/) - [Ad Agency](https://ipny.com/tag/ad-agency/) - [Adweek](https://ipny.com/tag/adweek/) - [Media](https://ipny.com/tag/media/) - [Politico](https://ipny.com/tag/politico/) - [Protocol](https://ipny.com/tag/protocol/) - [Dana-Farber Cancer Institute’s Ad Campaign](https://ipny.com/tag/dana-farber-cancer-institutes-ad-campaign/) - [Dana-Farber TV ad](https://ipny.com/tag/dana-farber-tv-ad/) - [Executive Jury](https://ipny.com/tag/executive-jury/) - [New York Festivals Advertising Awards](https://ipny.com/tag/new-york-festivals-advertising-awards/) - [nyfadvertising.com](https://ipny.com/tag/nyfadvertising-com/) - [Ad Blockers](https://ipny.com/tag/ad-blockers/) - [Media Buying](https://ipny.com/tag/media-buying/) - [Adforum](https://ipny.com/tag/adforum/) - [Gay Pride](https://ipny.com/tag/gay-pride/) - [LGBTQ](https://ipny.com/tag/lgbtq/) - [Marketing Strategy](https://ipny.com/tag/marketing-strategy/) - [Diversity](https://ipny.com/tag/diversity/) - [NYC Agencies](https://ipny.com/tag/nyc-agencies/) - [NYC Culture](https://ipny.com/tag/nyc-culture/) - [digital advertising](https://ipny.com/tag/digital-advertising/) - [Small Businesses](https://ipny.com/tag/small-businesses/) - [Social Media Advertising](https://ipny.com/tag/social-media-advertising/) - [Super Bowl Sunday](https://ipny.com/tag/super-bowl-sunday/) - [The Super Bowl](https://ipny.com/tag/the-super-bowl/) - [Creativity](https://ipny.com/tag/creativity/) - [The CMO Guide](https://ipny.com/tag/the-cmo-guide/) - [Agency](https://ipny.com/tag/agency/) - [AOR](https://ipny.com/tag/aor/) - [First Amendment Museum](https://ipny.com/tag/first-amendment-museum/) - [Guy P. 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[Agency Viewpoint](https://ipny.com/tag/agency-viewpoint/) - [Art Directors](https://ipny.com/tag/art-directors/) - [Originality](https://ipny.com/tag/originality/) - [Talent](https://ipny.com/tag/talent/) - [Writers](https://ipny.com/tag/writers/) - [mad men](https://ipny.com/tag/mad-men/) - [technology](https://ipny.com/tag/technology/) - [tv ads](https://ipny.com/tag/tv-ads/) - [Nonprofit Brands](https://ipny.com/tag/nonprofit-brands/) - [Nonprofit CMOs](https://ipny.com/tag/nonprofit-cmos/) - [Adriatic](https://ipny.com/tag/adriatic/) - [Aman Sveti Stefan](https://ipny.com/tag/aman-sveti-stefan/) - [Balkans](https://ipny.com/tag/balkans/) - [Bosnia](https://ipny.com/tag/bosnia/) - [Catacombs of San Callisto](https://ipny.com/tag/catacombs-of-san-callisto/) - [Cavtat](https://ipny.com/tag/cavtat/) - [Croatia](https://ipny.com/tag/croatia/) - [Dubrovnik](https://ipny.com/tag/dubrovnik/) - [Eastern Europe](https://ipny.com/tag/eastern-europe/) - [Elephiti Islands](https://ipny.com/tag/elephiti-islands/) - [Gospa od Skrpjela](https://ipny.com/tag/gospa-od-skrpjela/) - [Herzegovina](https://ipny.com/tag/herzegovina/) - [Kotor](https://ipny.com/tag/kotor/) - [Montenegro](https://ipny.com/tag/montenegro/) - [Mostar](https://ipny.com/tag/mostar/) - [Muslim Turk mosque](https://ipny.com/tag/muslim-turk-mosque/) - [Neeretva River](https://ipny.com/tag/neeretva-river/) - [Old Mostar Bridge](https://ipny.com/tag/old-mostar-bridge/) - [Pocitelj](https://ipny.com/tag/pocitelj/) - [Rome](https://ipny.com/tag/rome/) - [Serbian cars](https://ipny.com/tag/serbian-cars/) - [Skadar Lake](https://ipny.com/tag/skadar-lake/) - [Sokol fortress](https://ipny.com/tag/sokol-fortress/) - [Travel](https://ipny.com/tag/travel/) - [vacation](https://ipny.com/tag/vacation/) - [All-Rounder](https://ipny.com/tag/all-rounder/) - [Equestrian](https://ipny.com/tag/equestrian/) - [Innis](https://ipny.com/tag/innis/) - [Ireland](https://ipny.com/tag/ireland/) - [Irish Horse](https://ipny.com/tag/irish-horse/) - [Rider](https://ipny.com/tag/rider/) - [Riding Vacation](https://ipny.com/tag/riding-vacation/) - [White Horse](https://ipny.com/tag/white-horse/) - [Boxing Legend](https://ipny.com/tag/boxing-legend/) - [Muhammad Ali](https://ipny.com/tag/muhammad-ali/) - [Muhammad Ali Boxer](https://ipny.com/tag/muhammad-ali-boxer/) - [Putting Down the Gloves](https://ipny.com/tag/putting-down-the-gloves/) - [World Champion Boxer](https://ipny.com/tag/world-champion-boxer/) - [Advertiser delusions](https://ipny.com/tag/advertiser-delusions/) - [Bob Hoffman](https://ipny.com/tag/bob-hoffman/) - [Shift 2016](https://ipny.com/tag/shift-2016/) - [Brand building](https://ipny.com/tag/brand-building/) - [CMO priorities](https://ipny.com/tag/cmo-priorities/) - [Modern marketing](https://ipny.com/tag/modern-marketing/) - [Hope vs fear](https://ipny.com/tag/hope-vs-fear/) - [Optimism](https://ipny.com/tag/optimism/) - [PSAs](https://ipny.com/tag/psas/) - [#Hillary Clinton](https://ipny.com/tag/hillary-clinton/) - [#Politics](https://ipny.com/tag/politics/) - [#Politics and Branding](https://ipny.com/tag/politics-and-branding/) - [CES](https://ipny.com/tag/ces/) - [Fashion](https://ipny.com/tag/fashion/) - [UV Protection](https://ipny.com/tag/uv-protection/) - [A Bowie Fan Speaks](https://ipny.com/tag/a-bowie-fan-speaks/) - [Bowie](https://ipny.com/tag/bowie/) - [Bowie The Brand](https://ipny.com/tag/bowie-the-brand/) - [Bowie The Marketer](https://ipny.com/tag/bowie-the-marketer/) - [holiday advertising](https://ipny.com/tag/holiday-advertising/) - [marketers](https://ipny.com/tag/marketers/) - [brand campaign](https://ipny.com/tag/brand-campaign/) - [donors](https://ipny.com/tag/donors/) - [fundraising](https://ipny.com/tag/fundraising/) - [non-profit](https://ipny.com/tag/non-profit/) - [nonprofit](https://ipny.com/tag/nonprofit/) - [tv shoot](https://ipny.com/tag/tv-shoot/) - [Regeneron](https://ipny.com/tag/regeneron/) - [Healthcare Advertising](https://ipny.com/tag/healthcare-advertising/) - [Healthcare marketers](https://ipny.com/tag/healthcare-marketers/) - [Healthcare awards](https://ipny.com/tag/healthcare-awards/) - [Healthcare award](https://ipny.com/tag/healthcare-award/) - [Advertising campaign](https://ipny.com/tag/advertising-campaign/) - [Health care marketing](https://ipny.com/tag/health-care-marketing/) - [Diversity marketing](https://ipny.com/tag/diversity-marketing/) - [LGBTQ+ marketing](https://ipny.com/tag/lgbtq-marketing/) - [Equity and Inclusion](https://ipny.com/tag/equity-and-inclusion/) - [Bias](https://ipny.com/tag/bias/) - [Neuroscience](https://ipny.com/tag/neuroscience/) - [Marketing trends](https://ipny.com/tag/marketing-trends/) - [DTC](https://ipny.com/tag/dtc/) - [Sonic branding](https://ipny.com/tag/sonic-branding/) - [memorable creative](https://ipny.com/tag/memorable-creative/) - [storytelling](https://ipny.com/tag/storytelling/) - [Neuropsychology and marketing](https://ipny.com/tag/neuropsychology-and-marketing/) - [Overcome Longstanding bias](https://ipny.com/tag/overcome-longstanding-bias/) - [Healthcare Strategy Awards](https://ipny.com/tag/healthcare-strategy-awards/) - [Jury](https://ipny.com/tag/jury/) - [Advertising Excellence](https://ipny.com/tag/advertising-excellence/) - [Hospital Marketing](https://ipny.com/tag/hospital-marketing/) - [Dana-Farber and Brigham and Women’s Hospital](https://ipny.com/tag/dana-farber-and-brigham-and-womens-hospital/) - [Dana-Farber Cancer Institute](https://ipny.com/tag/dana-farber-cancer-institute/) - [Underserved populations](https://ipny.com/tag/underserved-populations/) ## Portfolio categories - [Astoria Bank](https://ipny.com/portfolio-category/astoria-bank/) - [Dana-Farber Cancer Institute](https://ipny.com/portfolio-category/dana-farber-cancer-institute/) - [City of Hope](https://ipny.com/portfolio-category/city-of-hope/) - [First Amendment Museum](https://ipny.com/portfolio-category/first-amendment-museum/) - [E*TRADE](https://ipny.com/portfolio-category/etrade/) - [Foundation for Prader-Willi Research](https://ipny.com/portfolio-category/foundation-for-prader-willi-research/) - [Leukemia & Lymphoma Society](https://ipny.com/portfolio-category/leukemia-lymphoma-society/) - [Mirman Markovits and Landau](https://ipny.com/portfolio-category/mirman-markovits-and-landau/) - [WNET Thirteen](https://ipny.com/portfolio-category/wnet-thirteen/) - [The Weizmann Institute of Science](https://ipny.com/portfolio-category/the-weizmann-institute-of-science/) - [Regeneron](https://ipny.com/portfolio-category/regeneron/) - [American Express](https://ipny.com/portfolio-category/american-express/) - [Ameritrade](https://ipny.com/portfolio-category/ameritrade/) - [Brooklyn Museum](https://ipny.com/portfolio-category/brooklyn-museum/) - [FM Global](https://ipny.com/portfolio-category/fm-global/) - [Hospital For Special Surgery](https://ipny.com/portfolio-category/hospital-for-special-surgery/) - [IBM](https://ipny.com/portfolio-category/ibm/) - [Icon 4×4](https://ipny.com/portfolio-category/icon-4x4/) - [Johnson & Johnson/Centocor](https://ipny.com/portfolio-category/johnson-johnson-centocor/) - [Motorola](https://ipny.com/portfolio-category/motorola/) - [Unilever](https://ipny.com/portfolio-category/unilever/) - [Allstate](https://ipny.com/portfolio-category/allstate/) - [Dana-Farber Brigham Cancer Center](https://ipny.com/portfolio-category/dana-farber-brigham-cancer-center/) - [YMCA](https://ipny.com/portfolio-category/ymca/) - [Gift of Life International](https://ipny.com/portfolio-category/gift-of-life-international/) - [Premier Bank Credit Card](https://ipny.com/portfolio-category/premier-bank-credit-card/) - [New York Courtesy](https://ipny.com/portfolio-category/new-york-courtesy/) - [Myelodysplastic Syndromes Foundation](https://ipny.com/portfolio-category/myelodysplastic-syndromes-foundation/) - [Fisher Investments](https://ipny.com/portfolio-category/fisher-investments/)