It isn’t often an essay comes along that confronts our accepted ideas about advertising with such eye-opening intelligence. This one quietly exploded a few weeks ago in the Financial Times. We didn’t want it to escape your notice. Is it true that the domination of advertising by technology has led to a world in which “no one knows what we do anymore”? Is digital advertising really the marketing miracle it’s been touted to be for the last 15 years? Do people really want to engage with your brand or do they actually have little interest in your brand at all? What accounts for the recent unexpected vitality of the TV ad?
