IPNY
Apple's "1984" TV Spot_Being Original
  • Posted by Bruce Lee

Being Original

As published in adage.com

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Dana Farber Cancer Institute-screening makes hugs
  • Posted by IPNY

By Putting Principles of Neuropsychology Into Practice, Smart Marketers Can Overcome Longstanding Bias

As published in SHSMD Spectrum

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Doctor and patient. No One Likes Healthcare Advertising. But They Could.
  • Posted by Bruce Lee

No One Likes Healthcare Advertising. But They Could.

As published in PM360

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PM360. The Essential Resource for Pharma Marketers
  • Posted by Bruce Lee

How To Not Do Sonic Branding

As published in PM360 focus on marketing strategy 2024.

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Andy Semons
  • Posted by Andy Semons

Andy Semons On Winning Health Care Marketing Strategies.

Using neuroscience to motivate people and overcome biases to diverse communities.

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Bruce Lee, Founder, Partner, IPNY
  • Posted by Bruce Lee

How Did I Get Here?

IPNY’s Bruce Lee discusses his career in the creative field, as published in MM&M

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Sarah Bridges. Neuroscientist.
  • Posted by Andy Semons

Delaying medical care? Why? Let's ask a neuropsychologist.

Video interview of Sarah Bridges by Andy Semons

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Tom Steadman
  • Posted by Tom Steadman

Humanizing the Pitch Process: Tom Steadman, IPNY

Q&A with Managing Director Tom Steadman as published in AdForum.com

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lls_city-of-hope_sandwich
  • Posted by Bruce Lee

Creative Combos That Work

An interview with IPNY Chief Creative Partner Bruce Lee as published in AdForum.com

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Adage Article_Opinion: Want Stronger Creative? Find The Story In What You’re Selling
  • Posted by Bruce Lee

Want Stronger Creative? Find The Story In What You're Selling

As published in adage.com

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Adforum Article_The Business of Persuasion
  • Posted by Bruce Lee

The Business of Persuasion

AdForum.com recently interviewed IPNY Founding Partner and Creative Director Bruce Lee

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Bruce Lee, copywriting, chief creative officer, advertising
  • Posted by Bruce Lee

A Copywriter Speaks For Himself

AdForum.com recently interviewed IPNY Founding Partner and Creative Director Bruce Lee

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Adforum Article_What Women Need To Know About Success In Advertising
  • Posted by Jill McClabb

IPNY’s Jill Mcclabb Shares Her Views

AdForum.com recently interviewed IPNY Founding Partner and Creative Director Jill McClabb as part of the Women in Advertising series

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