Who do you want to be?
How do you want to grow?
IPNY can get you there.

IPNY is a communications company that transforms brands. We make it easy to say the right things to the people you want to reach. Experienced in many marketing sectors, IPNY embraces more complex categories and more challenging business problems. We opened 12 years ago to help organizations like yours thrive. Our job is to grow your business both creatively and measurably.

See how we started.

Before there was IPNY our founders worked at great agencies like Ogilvy, McCann, Grey, Leo Burnett, Ammirati & Puris, Scali McCabe Sloves, Y&R and GSD&M.

But our future never occurred to us until we each found ourselves looking for the next great agency – and realized it was looking for us.

IPNY started in 2012 as Interplanetary. A few years later we were working virtually and growing our talent ecosystem and roster of satisfied CMOs.

Take a look at some of the pioneering work that brought us here. Many are classics in financial services, healthcare, telecom, nonprofit and other categories.

Choose a communications partner
for its people, not its size.

It’s about results. And that doesn’t necessarily require a lot of people. Just the right ones.

IPNY’s core team personally leads the strategy, the creative, the digital, the media, the production. We have the insight and capabilities only experience can give.

We describe ourselves as being hands-on. These are the hands we mean:

Bruce Lee
Founder, Chief Creative Officer
Bruce Lee, Founding Partner

Bruce has always been a writer. He has also variously been a highly awarded Creative Director, Executive Creative Director and Chief Creative Officer for 35+ years at Ogilvy, Grey, Leo Burnett, Ammirati & Puris, Scali McCabe Sloves and Wunderman. During his 11 years as North American Creative Director, OgilvyOne became not only the business growth engine of Ogilvy but the world’s most awarded digital agency. Bruce has helped further the careers of some of today’s most talented creatives and marketers.

Jill McClabb
Founder, Creative Partner
Jill McClabb-Founder, Creative Partner

If there is such a person as the perfectly integrated creative director, it is Jill. An admired Art Director and Designer, she has worked across brand and digital marketing, and her work demonstrates how to gracefully reconcile their different goals. Jill’s breadth of category experience includes telecom, technology, financial services, healthcare, non-profit. She has worked at Ogilvy, Wunderman, Ammirati & Puris, Wells Rich Greene, and Lord Geller Federico Einstein.

Andy Semons
Founder, Strategic Planning Partner
Andy Semons

A strategist to the core, Andy is passionate in his belief that a better understanding of human psychology and behavior makes for better communication. His strategic leadership has contributed to award-winning work at major ad agencies like Ogilvy and DDB, digital shops like Wunderman and PR/public policy firms like Bozell Sawyer Miller and Shandwick. His broad client experience includes major healthcare, financial services, non-profit and packaged goods brands, both globally and in the US.

Tom Steadman
Managing Director, Partner
Tom Steadman

Tom is an innovative and accomplished marketing professional who has brought ideas to life for some of the world’s top brands including TIAA, Land Rover, Volvo, Reebok, Diageo, Callaway Golf, Coca Cola, and Levi’s. He has honed his skills at top agencies like Y&R/Wunderman, GSD&M and MVBMS.  Tom focuses his efforts on team leadership and delivering complex cross-channel media solutions. He gets excited about solving big client challenges and believes that a smart strategy and a single unifying “big idea” leads to business success.

Matt Biagi
Account Director
Matt Biagi

Matt is essential to IPNY clients, who enjoy the benefit of his 20+ years of marketing strategy and client service experience. He has worked in brand development and digital marketing across many industry sectors, most significantly in financial services, including the launch of TD Ameritrade; American Express brand advertising, Cards, social platform integrations, Small Business Saturday and Entertainment (US Open, Tribeca Film Festival, Unstaged Music). An Ogilvy alumnus, Matt directed its Account Management Training Program.

A full-service ability to make
clients look good.

We enjoy making our clients’ lives easier and more successful.

Advertising Campaigns

Brand and Retail Campaigns,
Product Launches,
Branding

Strategy & Data

Strategy, Positioning,
Communication Planning,
Research, and Analytics

Growth Initiatives

Customer Acquisition,
Traffic/Lead Generation
and Sales Support

Social Media

Social Strategy, Execution
and Paid Advertising

ECRM Programs

Retention, Cross-Sell and
Up-Sell Using Direct Mail,
Email & Digital Media

Digital Development

Content Creation,
Website Design and
Consultation

Production Services

TV/Video, Radio,
Print, Digital

icon-in-house-support

Style Guides, Collateral,
Annual Reports,
Signage

Our talent ecosystem.

Being responsive to client needs means IPNY never stays one size. The only constant is bringing the best talent to your project.

In addition to our core staff of senior specialists, IPNY has strategic alliances in every discipline. This gives you valuable access to experts we’ve partnered with and stand behind. IPNY gives you the right talent for the right length of time without unnecessary cost.

Our talent ecosystem includes a number of singular organizations and individuals who provide our clients with unique skills. Among them:

Consumer Behavioral Insights
Sarah Bridges

Science-based data and insights helps us understand how to best connect with and deliver your target audience.

Dr. Sarah Bridges
Neuropsychologist, Expert in Consumer Behavior and Motivation

With both an MBA and a Ph.D. in neuropsychology, Sarah is a business coach, consultant to major Fortune 500 companies and start-ups. She is an expert in facilitating change. Her keen understanding of human psychology and how the brain works lets IPNY craft communications strategies and creative that help define people’s assumptions and motivate positive behaviors.

Research
ASE Research Logo

ASE Research provides high quality, customized research solutions across a wide array of categories, including Healthcare and Pharma, Non-Profit, Financial Services, Logistics and Consumer Packaged Goods. With both qualitative and quantitative expertise among consumer, medical and business-to business targets, ASE’s work has helped clients establish brand strategy, define market opportunities, develop creative execution, measure and optimize campaign effectiveness and guide product innovation. Founded in 1992 and with offices in the US, the UK and a virtual global network covering 70 countries.

Analytics and Modeling
OBX Intelligence Logo

Grounded in proprietary methods of Data Science, Market Intelligence and Opinion Research, OBX Intelligence helps government, non-profits and private sector clients navigate market chaos. Believing that reason integrated with technology produces superior strategies, OBX Intelligence crafts creative and innovative solutions to drive enterprise success.

Social Media
The Small Social Company Logo

With over 20 years of experience in digital advertising and social media marketing, The Small Social manages your social social media strategy, content creation, influencer reactions, social media advertising, email marketing, and more.

Julilyn Woods
Digital Brand Director

Integrated Video Production
Table of Content Logo

Table of Content is a full-service production company that brings together a network of directors, photographers, problem solvers, and collaborators who passionately want to tell your story.

Rick Knief
Director

Rick expanded from the ad agency world to become a full-time director in the mid-2000s. Imaginative, engaging and prolific, Rick is a storyteller in all categories who has become our go-to director for IPNY’s most important TV and video-based projects. For many of these he has been a valued contributor even before getting to the production stage, adding valuable ideas and a director’s eye to our conceptual work.

Editorial and Post Production
Hooligan Logo

Everything Hooligan does is designed to bring video projects over the finish line gloriously. Hooligan is a specialized editing company creating content for television, the web, your mobile device, even for the cinema. IPNY relies on Hooligan’s ability to deploy the most advanced post-production technology to deliver information, entertainment, vfx and promotion for our clients.

Music and Sound Design
Screensound Alliance Logo

Video and audio experiences are the heart of today’s communications, where music is the secret of achieving a powerful emotional connection.

Robert Miller
Composer, Producer

Encouraged by mentor Aaron Copland, Robert Miller has been a prolific composer for 30 years. His work is featured in over 2,500 commercials, 70 film scores, two TV series and many works for the concert hall, the stage and the cosmos (New York Planetarium). We’ve worked with Robert for over two decades. His distinctive evocation of emotion brings real feeling to our clients’ stories.