What we do - IPNY

Why we do what we do. Many businesses committed to improving lives aren’t getting their story out. They may be struggling to understand who they are or why their message is not landing with their core audiences. This is the why of IPNY. We explore your organization, discover what makes you unique and bring it to life in ways that celebrate the possibilities you create for others. Unlocking the potential in the companies we believe in is what gets us excited.

Neuroscience is our friend. Our job is understanding people. We use the tools that work best. Years ago, we added neuroscience to our experience in brand-building and relationship marketing. Understanding how the brain processes ideas in decision-making works hand in glove with our creative process. It makes us better storytellers. It helps us create narratives that clear a path through perceptual barriers. And it maximizes response.

We do the hard stuff.
Some categories and brands are just more challenging. Our passions come alive in the meaty problems we are asked to solve. We go deeper; we ask the tough questions. The goal always is to inspire positive action in those who make a difference to your bottom line.

Getting you there. Who are you as a brand? Why does that matter to your audience? Finding your brand’s central purpose can restore a growth trajectory that revitalizes your organization. By telling the right story the right way, IPNY can differentiate your brand, bring cohesion to your marketing programs, and deliver messaging grounded in what matters to your most valued clients.