Origins of Interplanetary
There are five of us. We’ve known each other 20 years and worked at some pretty great agencies: Ogilvy, Burnett, Grey, Scali, Ammirati, Chiat, Weiden, BBH, Wunderman. But it never occurred to us that we could be our own pretty great agency, until we each found ourselves looking for the next thing and realized it was staring us in the face.
The five of us had the track record, the skill set, the passion for excellence a great agency requires. So starting Interplanetary was an easy decision. And necessary, since our weekly dinner meetings were getting so expensive it would be cheaper to have an office.
A few years later we’re the same five partners, with headquarters in SoHo New York, a number of remarkable launches and several very satisfied CMOs.
IP is our take on the creative agency model that works for today’s clients. Agencies have never been good at reconciling the various specializations of our industry. The five of us have worked on the brand and the digital/direct marketing sides of the business, and we’ve evolved an approach that melds these unique disciplines into what smart advertising should be: Persuasion leading to conversion, regardless of the channel.
So that’s the story. Not an overnight sensation, but a slow genesis, and some nice work along the way. Step into our time machine and take a look at some of the thinking that led to today.