Goal-based donation for Blood Cancer Awareness Month
Client: The Leukemia & Lymphoma Society
The goal was simple: Leverage Blood Cancer Awareness Month to raise $300,000 in donations. Our digital strategy combined a tailored email program with a dedicated microsite. Both presented powerful reasons to donate to LLS along with an ever-present visual demonstration of the progress being made towards our goal.
Results: Ahead of schedule and within budget, our integrated digital campaign surpassed goals by 50%, generating $450,000 in donations in just one month.