Digital ways to raise awareness and end cancer
Client: The Leukemia & Lymphoma Society
Digital communications played a large role in The Leukemia & Lymphoma Society’s campaign to raise awareness and contributions. IP created flash banners, page takeovers and native advertising, each featuring cancer survivors and a hopeful message. Times Square was the perfect backdrop for outdoor digital billboards featuring survivors. An ECRM email program enlisted new donors by inviting people to declare “Cancer Ends With Me.”
Results: This digital activation program spurred involvement and sharing in social media channels, driving more followers, more signups for email newsletters and increased donations.