An incredibly successful campaign. But we can’t say who it’s for
Client: Our client, a multi-billion-dollar financial services company with low brand awareness and declining lead volume, has a policy against talking about their work in media.
Results: We’ll tell you in general terms how we managed to get thousands of new customers pouring in. We created a new TV campaign leveraging their biggest brand equity. With its more compelling message, our work replaced the client’s long-running control in the first month. It is now being rolled out in print, radio and digital channels.